Jaguar's chief designer, Ian Callum, recently answered some Fast Company questions about the new Jaguar XE. The XE, which starts at $34,900, features innovative aluminum architecture and state-of–the-art electronic aids like All-Surface Progress Control and JaguarDrive Control™. Plus, unique Intelligent Driveline Dynamics control strategy software that's used by the available AWD system makes for exceptionally responsive driving dynamics.
In the Fast Company article, which focuses on design, one question posed to Callum is: "With the XE, what are you trying to telegraph—what persona, image, or idea—to the driver?"
He answers: "'I want to drive it!' We're still a sports car company. Our orientation is still sporty. Just because we're creating a car for five people doesn't change that value, it's just that our constraints and our objectives are a little different. At the end of the day, I still want people to look at this car and think, I want to get in and drive it!" Read more via the link below.
Jaguar's @IanCallum talks to @FastCoDesign about #XE style and design features. https://t.co/kpHPNRxUdE pic.twitter.com/kyXyGb06Pm
— Jaguar (@Jaguar) November 22, 2015
To get more info about the XE and check out our current inventory, visit Jaguar Huntsville at 3800 University Drive NW today.